How to write an about us page for a new business

How to Write a Killer “About Us” Page

Your About Us page could be the tipping point in converting more visitors into customers. State your professional credentials and unique skills on your About Us page. Your sincerity will come through. Check out a few About Us pages: After your site gets potential customers interested in your products or services, they naturally head to your About Us page--often within three to four clicks--to make sure your company is the right choice to provide those products and services.

Your About Us page should be uniquely yours. Facts are important but stories get remembered and help you connect with your customers. Simply think about the needs you fulfill and the problems you solve for your customers. They almost convert this page into a social media campaign, which is a pretty cool approach.

Be conversational in your copywriting.

5 Must Haves For That About Us Page

He had to make everything from scratch, which was difficult and time consuming. The end result is too important. What sets you apart from everyone else? Plus, it makes life easier if you have a physical location since people can access a map on the contact page and locate your place of business from their phones.

African cooking sauce business described how missing the tastes from her home country inspired her to start the company. It can be a powerful motivator for your site visitors. Start-ups are cool, and so is bootstrapping.

Which one of these contact pages was your favorite? Whenever you land major customers, add expertise and capabilities, enter new markets, open new locations, etc. Get personal by including pictures of yourself, your real staff no stock photosthe outside of your establishment, the office dog, etc.

Asking for input is a great reason to reach out, and most people will be flattered by the fact you want their opinion. Update Regularly Your About Us page should be a work in progress.

On his About Us page, we wrote about his love for flying, which was second only to his passion for gourmet cooking. Your About Us page takes the place of an in-person meeting. Pick a story that you think captures the essence of your business and what it represents and then use your About Us page to tell it to your customers.

Do you want more subscribers? Does it have an impressive history of growth and achievement?Apr 10,  · The page still manages to get down to business by providing an area for you to explain the project and budget you have in mind.

We also like that the company only asks for your name and billsimas.coml. Startup About Us page, About Us page for new business, web copywriting help, how to write your business story, About Us page help, web writing tips How to write an awesome Startup About Us page.

Wondering how to write an awesome startup About Us page? Never fear, help is here! I’m Lyndall Guinery-Smith, The Professional Writer.

I. What are your thoughts on using an About Us page to attract new talent to a business? 1 0 Time on site is much more important which is why examples like Moz and Macmillan were so great as their sidebars make the journey from the About Us page throughout the rest of the site much more natural.

It's often the best place to start for me. How to Write a Killer “About Us” Page Tell Your Company’s Story and Convert Visitors into Customers. posted under Compose Your Most Important Website Pages.

As your business grows and you target new markets, update your About Us page. You want it to always be an accurate, current portrayal of your company.

Our About Us page used to be really dry and boring, but we just updated it yesterday with some new video we shot. it’s a mini-documentary that talks about who we are, how we came to open Urban Martial Arts, what we’re all about.

How to Write the Perfect About Us Page in a Social World. Published on That’s easy to forget in an overly-transaction-focused business .

How to write an about us page for a new business
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